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Remaining anonymous online is challenging — as is protecting your location and activities from prying eyes. Virtual private networks (VPNs) help individuals and families securely stream, torrent and share files.

We tested dozens of apps while streaming, video conferencing and file sharing to find the best VPN service for individuals and families. We reviewed user ratings and interacted with customer service representatives. Our evaluation considered pricing, VPN features, server locations, device operability and user reviews.

See how the best VPNs of 2023 compare and choose the right service for yourself or your whole family.

Why trust our small business experts

Our team of experts evaluates hundreds of business products and analyzes thousands of data points to help you find the best product for your situation. We use a data-driven methodology to determine each rating. Advertisers do not influence our editorial content. You can read more about our methodology below.

  • 18 companies reviewed.
  • 64 hours of product testing.
  • 774 data points analyzed.

Best virtual private networks

Compare the top VPNs

Number of simultaneous connectionsDedicated IP addressTotal number of serversDownload speed (average)Upload speed (average)Learn more
TunnelBearUnlimitedNoOver 5,000381 Mbps87 MbpsTunnelBear VPN review
NordVPN6Yes, add-on5,879235 Mbps186 MbpsNordVPN review
SurfsharkUnlimitedYes, add-on3,200+263 Mbps170 MbpsSurfshark review
Private Internet Access (PIA)UnlimitedYes, add-onNot listed124 Mbps154 MbpsPrivate Internet Access (PIA) review
hide.me10No2,100168 Mbps46 MbpsHide.me VPN review
Torguard VPN8 to 12Yes, with certain plans or as an add-onMore than 3,000221 Mbps181 MbpsTorguard VPN review
VPN UnlimitedUnlimitedYes, add-on3,000+150 Mbps77 MbpsVPN Unlimited review
IPVanishUnlimitedNo2,200238 Mbps32 MbpsIPVanish review
ProtonVPN10Yes, for businesses only2,900253 Mbps252 MbpsProtonVPN review
WindscribeUnlimitedNoNot listed100 Mbps183 MbpsWindscribe VPN review
Mozilla VPN5No65392 Mbps2 MbpsMozilla VPN review
Mullvad VPN5No653247 Mbps176 MbpsMullvad VPN review
CyberGhost7Yes, add-on9,235146 Mbps132 MbpsCyberghost VPN review
Hotspot ShieldUp to 25No3,200262 Mbps45 MbpsHotspot Shield VPN review
ExpressVPN5 to 8NoNot listed204 Mbps146 MbpsExpressVPN review
IVPN2 to 7No7773 Mbps5 MbpsIVPN Review

Methodology

We extensively research the key competitors within an industry to determine the best products and services for your business. Our experts identify the factors that matter most to consumers, including pricing, features and customer support, to ensure that our recommendations offer well-rounded products that will meet the needs of various consumers. 

We collect extensive data to narrow our best list to reputable, easy-to-use products with stand-out features at a reasonable price point. And we look at user reviews to ensure that consumers like you are satisfied with our top picks’ services. We use the same rubric to assess companies within a particular space so you can confidently follow our blueprint to the best VPNs of 2023.

The best VPN providers have positive user reviews on customer review sites, such as Trustpilot, G2 and Capterra. VPN providers should provide customers with fast and reliable support. Utilizing a combination of phone support, live chat and knowledge bases, customers should be able to quickly resolve issues 24/7. 

VPNs should provide free trials and free versions to test out the service. Paid plans should be affordably priced when compared to competitors and backed by reasonable refund policies and money-back guarantees. 

All VPNs should expand on a basic feature set that includes anonymous browsing, DNS protection measures and multi-factor authentication. They should also provide additional security and usability features such as a kill switch, dedicated IP address and split tunneling. 

VPN providers should have an expansive network of VPN servers so that you can access your VPN connection around the world using both VPN apps and browser extensions. Numerous simultaneous connections should be provided to cover all of the internet-connected devices in a household. VPN speeds should be fast enough to perform common internet tasks, including streaming and gaming. 

And most importantly, VPN providers should uphold a strict no-log policy with a demonstrated history of maintaining users’ privacy.

What does a VPN do and how does it work?

A virtual private network, or VPN, lets you connect to the internet securely, whether in a coffee shop, vacationing or at home. It hides your location and identity by masking your IP address and sending data through an encrypted tunnel. Most also do not keep any record of your online activity; this means that if a government or other authority requests your activity history, none can be made available to them.

Most also do not keep any record of your online activity; this means that if a government or other authority requests your activity history, none can be made available to them.

Here’s how a VPN works:

  • Download VPN apps for any devices you want to use with the VPN services. Providers often offer Mac, Windows, Linux, Android and iOS apps.
  • Once you create a VPN account and log into it, click to establish a secure connection, or in some cases, you will choose a server first. 
  • Some VPN providers let you pick a server or will automatically select the best one based on your location. 
  • The VPN dashboard will display your connection status, and if it’s green, you are connected, and all web traffic will go through the VPN.
  • Whether sending an email, streaming a movie or browsing, your activities go through the secure tunnel to the VPN server.
  • Simply tap the button to disconnect the service when you’re finished using the internet.

Once connected to the VPN, your data is encrypted and safely transmitted back and forth from your device to a VPN server to the internet. Encryption first converts the data you send into a code that prevents unauthorized viewers from understanding it if they should access it. The encrypted data then travels through a VPN tunnel, further creating a barrier between your data and anyone who may be trying to view it. 

Other security features provided by VPNs further help to protect your data and browsing activity from unauthorized access. These include: 

  • No-log policies: VPN servers don’t record your internet activity when connected. Should records of your history be requested by government agencies, they cannot be provided.
  • Kill switches: Cuts off your internet connection when the VPN drops its connection, ensuring you are never connected to the internet unprotected.
  • Dark web monitoring: Searches the internet for your personal information and alerts you if it is found. You can then take steps to prevent damage, like changing sensitive login credentials.
  • Data broker tools: Contacts data brokers and requests that any data they have on you be deleted.
  • Two-factor or multi-factor authentication: By requiring two or more steps to log into your VPN account, multi-factor authentication capabilities ensure only you can sign into your VPN account.

How to choose the best VPN for your needs

With dozens of VPNs on the market, finding the right one for your needs can be challenging. To understand the latest best practices for online security and VPNs, we spoke with Joshua Tucker, COO of Designli, an app development company.

He said, “simple VPNs work for most people.” But “not all VPNs are created equal.” Therefore, it’s vital to compare various factors before choosing a service. Take these steps to choose the best VPN.

Consider your budget and priorities

Decide what you want to pay monthly, whether that’s nothing,under $10, up to $15 or higher. Aside from free versions, VPN prices start as low as $3.33 with Private Internet Access’s (PIA) annual billing to  $19.99 monthly for Surfshark’s top-tier package.

Also, consider if you will pay monthly or annually or prefer longer terms, like PIA’s three-year plan. Annual prepayment can cut the monthly fee in half for our top-rated VPN picks. For example, when you pay monthly for PIA, it is $11.95 per month, but when you pay yearly, that monthly price point drops to $3.33 per month.

If you’re paying monthly and need more than a free version offers, Mullvad VPN and IVPN have the cheapest monthly packages. Still, the $5.37 and $6.00 monthly fees total $64.44 to $72 annually. While both protect your privacy, they allow fewer devices and have slower speeds than competitors. 

Evaluate hardware and connection requirements

Individuals who want VPNs for their tablets, phones and computers may not need an unlimited plan. But gamers might prefer VPN services that make it easier to connect their favorite smart devices or gaming systems, like Surfshark’s or NordVPN’s smart DNS tool. 

On the other hand, if you want to share your VPN with your entire family, roommates or even your business team, VPNs with device limitations may not work. So, add up how many devices will be online at once to ensure your VPN choice can accommodate your needs. 

Then consider if you have any particular hardware concerns, like wanting a pre-configured router. For households or businesses that don’t want to pay for unlimited connections, using a pre-configured router can mean more connections for less money. 

Think about must-have VPN features

The best VPNs provide standard features, including anonymous browsing, DNS protection measures to encrypt your data and kill switches to ensure you’re never connected without VPN protection. Kill switches and split-tunneling tools — which allow you to choose what data goes through your VPN — often only work on specific hardware. 

For instance, ExpressVPN supports Windows and Mac (except macOS 11 and above). PIA users can configure split tunneling for Windows, Linux, Android and macOS (pre-Monterey only) hardware. 

Additionally, Tucker said, “It’s helpful to know how many servers a solution has and if those servers have good reputations. Some known VPN servers are on a lot of block lists.”

Decide how important the following factors are:

  • Server quantity and locations.
  • Download and upload speeds.
  • Available VPN protocols.
  • Kill switch device operability.
  • Multi-factor authentication (MFA) sign-on options.
  • Availability in restricted regions.
  • IP address availability. 
  • Dark web monitoring.

For more information on key features to consider in a VPN, read our VPN definition and features guide

Try free trials and versions before committing 

Regardless of your research, nothing beats giving the service a trial run before committing to a long-term plan. Some VPNs offer a free version, including ProtonVPN. Take a look at the pricing table below to learn the VPNs that offer a free version so you can try it before you buy. 

Even for those that don’t offer a free version or trial, you may be able to try them risk-free. All VPNs except Tunnelbear (which has a free version) provide a money-back guarantee. These range from three days (Windscribe) to 45 days (Hotspot Shield and CyberGhost). Always read the terms of service carefully, especially the fine print on qualifying for the money-back guarantee and how you can terminate the service. 

Always read the terms of service carefully, especially the fine print on qualifying for the money-back guarantee and how you can terminate the service.

Advantages of VPNs

A VPN offers users the following advantages: 

Improved privacy

A VPN encrypts your data so that anyone who tries to access it when you are connected to the internet cannot decipher it. In addition, it replaces the IP address associated with your device with a different one. 

In doing so, it also replaces personally identifiable information associated with your IP address, such as your location, with that of the VPN’s servers. 

Protected browser activity

Some VPN providers can see sensitive data, such as your browsing activity and history, the software you use and what files you download. In turn, if a government agency requests your browsing history from your VPN provider, that data is available to hand over. 

This is where a no-log VPN policy protects you. VPNs like NordVPN and Surfshark that adhere to no-log policies do not keep a record of your online activities, so there is no record available to hand over should it be requested.

Blocked content accessibility

Internet users are sometimes blocked from accessing websites or certain internet content based on their location. This is called geo-blocking. Geo-restrictions use the location of a user’s IP address to decide whether the user is authorized to access a website. If they are outside of authorized areas, they cannot view the website.

For example, streaming platforms make certain content accessible to the citizens of some countries and not others based on streaming rights and country-specific censorship laws. Commonly geo-restricted content includes live sports events. 

A VPN can help bypass these geo-restrictions by connecting to a VPN server in the country or region authorized to view the geo-blocked content.

A secured public Wi-Fi connection

When you connect to public Wi-Fi (at a coffee shop or in an airport, for example), you open yourself up to threats. On public Wi-Fi, your data can be viewed by the internet service provider (ISP) and hackers if they’re connected to the network. 

Using a VPN can help mask your personal information on public networks and is a strongly recommended security measure for those who connect to public Wi-Fi networks.

How we tested VPN services

Throughout weeks of testing, we downloaded VPN apps to our devices, which included iPads, Windows computers, Android devices, iPhones and smart TVs. Our first assessment always looked at how easy it was to install and configure the app.

We established connections using cable internet, slower mobile hotspots and public Wi-Fi. From there, we performed everyday tasks like streaming and browsing. When possible, we shared files with co-collaborators and used cloud-based applications or gaming consoles. 

Our evaluation considered ease of use when attempting each activity and factored in errors, like being randomly disconnected or unable to connect. We also noted speeds when using different VPNs and server locations. This helped us determine if rates were reliable across sites or slowed down during peak hours. 

Besides app and VPN testing, we also reached out to each VPN’s customer support team. We used online chat and email options or phone when available. To further gauge customer experiences, we read app reviews and customer ratings, calculating the average scores and number of reviews per VPN.

VPN speed test results

Speed significantly influences your enjoyment of online activities; upload and download rates vary between VPNs. While VPNs can slow your connection, the speed difference is less noticeable with the best VPNs. 

Download speed affects online gaming and video streaming or when users transfer data to their devices. On the other hand, upload rates impact people who livestream on social media networks or give business presentations online. In these instances or other cases, the person transfers large files to the server (uploading). 

Out of the VPNs on our list, the average VPN download speed is 197 Mbps, whereas the average upload rate is 117 Mbps. Tunnelbear has the fastest download rate, but ProtonVPN’s upload speed is 66 Mbps faster than the next quickest VPN. 

Six VPN providers offer higher upload and download speeds than average, including:

Server location and load (number of people using the service) play a role in VPN rates. IPVanish said, “The geographical distance between your device and a VPN server can make a substantial impact on speed.”

Selecting a nearby server with fewer users can improve your experience. Several of the best VPNs show server loads on your VPN dashboard, including IPVanish and ProtonVPN. 

Your activities also affect VPN speed. According to the Federal Communications Commission’s (FCC) 11th Measuring Fixed Broadband report, “video devices, in particular, can have a multiplier effect on traffic.” This means that a 4k or ultra-high definition (UHD) TV is “about 15 to 18 Mbps is more than double the high definition (HD) video bit rate and nine times more than standard definition (SD) video bit rate.”

Cisco’s Annual Internet Report forecasted that “by 2023, two-thirds (66%) of the installed flat-panel TV sets will be UHD, up from 33% in 2018.” So, if multiple people are streaming through the VPN service simultaneously, speed could be a more critical factor than for individuals using one device. 

VPN pricing

Free version availableLowest published plan price per month (billed monthly)Lowest published plan price per month (billed annually)Highest published plan price per month (billed monthly)Highest published plan price per month (billed annually)
TunnelBearYes$0.00$0.00$9.99$5.75
hide.meYes$0.00$0.00Single-tier pricingSingle-tier pricing
Torguard VPNNo$9.99$2.50$169.99$119.99
Private Internet Access (PIA)No$11.95$3.33Single-tier pricingSingle-tier pricing
NordVPNNo$12.99$4.49$14.99$6.49
SurfsharkNo$13.99$3.99$19.99$6.49
VPN UnlimitedNo$9.99$5.00Single-tier pricingSingle-tier pricing
IPVanishNo$12.99$2.99Single-tier pricingSingle-tier pricing
ProtonVPNYes$9.99$5.99$12.99$9.99
WindscribeYes$0.00$0.00Single-tier pricingSingle-tier pricing
Mozilla VPNNo$9.99$4.99Single-tier pricingSingle-tier pricing
Mullvad VPNNo$5.37$5.37Single-tier pricingSingle-tier pricing
CyberGhostNo$12.99No annual priceSingle-tier pricingSingle-tier pricing
Hotspot ShieldYes$0.00$0.00$12.99$7.99
ExpressVPNNo$12.95$8.32Single-tier pricingSingle-tier pricing
IVPNNo$6.00$5.00$10.00$8.33

The average monthly cost for VPN service is around $11. Annual prepayment drops the average to $5 monthly. Aside from free versions, Mullvad VPN and IVPN have the cheapest month-to-month plans, with subscriptions costing $5.37 and $6.00. It costs more than double for monthly VPN service from ExpressVPN, CyberGhost, Hotspot Shield, Surfshark and NordVPN

Yet, many companies give steep discounts for annual billing. For example, Tunnelbear’s $9.99 monthly fee drops to $3.33 with a yearly prepayment. Private Internet Access and Surfshark have the most affordable annual rates, costing only $3.33 monthly and $3.99. But PIA drops to $1.98 monthly with a three-year contract, including four months for free.

Half of the VPN providers have a single plan. Others, including IVPN, NordVPN and Torguard VPN, have multiple subscription options. Higher-priced tiers offer additional features, like dedicated IP addresses or cloud storage. 
In addition, five VPNs feature free versions. While we generally don’t recommend using free VPNs long-term, they might work for occasional use or to test VPN services. Tunnelbear limits free users to 2 GB of bandwidth. Hotspot Shield provides 500 MB daily and hide.me gives 10 GB monthly.

When do you need a VPN?

People use VPNs for professional and personal use, at home and while traveling. Anytime you connect to public Wi-Fi or want to keep your location or online identity private, a VPN is necessary. In addition, anytime you need your data encrypted and hidden from cybercriminals, a VPN can help. It provides extra security when entering bank or credit card data online. 

VPNs help people in certain areas access blocked content and overcome ISP restrictions or throttling. Since a VPN privatizes your browsing and location data, you may see fewer targeted ads and prevent third parties from tracking your online activities.

For more information on when a VPN can benefit you or your business, read our reasons to use a VPN guide.

Frequently asked questions (FAQs)

Tunnelbear is the best VPN service in 2023. It offers:

  • 24/7 customer support.
  • A free plan.
  • Unlimited devices on paid plans.
  • Paid plans starting at $3.33 per month.
  • The fastest download speeds we’ve reviewed.
  • Compatibility with Mac, Windows, iOS and Android devices.

Learn more in our full Tunnelbear review

Personal VPNs are useful for individuals, while site-to-site VPNs (which connect multiple networks) and business VPNs (with added features such as employee-access controls) are more suitable for companies. Remote access VPNs can be used for either purpose but are especially helpful for virtual teams connecting to a business network remotely.

VPNs are legal in the United States, Canada and most of Europe. Iraq and North Korea ban VPNs, whereas China and Russia restrict VPN usage. Sometimes, countries will only approve VPN providers in their region if they give access to user logs and data. Therefore, it’s crucial to check for local restrictions and privacy policies when traveling.

A virtual private network prevents third parties from tracking your IP address and web traffic. It encrypts your data traffic and changes your location to your chosen data server, meaning you can be online in America but appear online with an Australian address.

Government agencies and internet service providers (ISPs) can determine your use of a VPN. But you can use an obfuscated server with some VPN services like Surfshark, which calls it camouflage mode.

However, a VPN doesn’t stop malware, cookies, user error or many other issues that allow monitoring or abuse by bad actors. Therefore, it’s critical to take precautions when using the internet, regardless of whether you’re using a VPN.

VPNs slow your internet speed because traffic goes through a VPN server, which adds extra steps when sending and receiving internet data. Nonetheless, the speed difference is less noticeable if you choose the best VPNs.

There are a few reasons for this, including:

  • Distance to server: Premium VPNs typically offer a good selection of servers, so you can choose one within close proximity to your location.
  • Number of users: When too many people connect to one server, it can get overloaded.
  • Encryption protocol: VPNs provide different protocols (OpenVPN, WireGuard, IP Sec and more), which may affect speeds.

Blueprint is an independent publisher and comparison service, not an investment advisor. The information provided is for educational purposes only and we encourage you to seek personalized advice from qualified professionals regarding specific financial decisions. Past performance is not indicative of future results.

Blueprint has an advertiser disclosure policy. The opinions, analyses, reviews or recommendations expressed in this article are those of the Blueprint editorial staff alone. Blueprint adheres to strict editorial integrity standards. The information is accurate as of the publish date, but always check the provider’s website for the most current information.

Jessica Elliott is a business writer specializing in technology, marketing, and operations. She dissects complex topics and empowers leaders to make informed decisions. Her work appears in Business News Daily, U.S News & World Report's 360 Reviews, and Investopedia.

Alana Rudder

BLUEPRINT

Alana is the deputy editor for USA Today Blueprint's small business team. She has served as a technology and marketing SME for countless businesses, from startups to leading tech firms — including Adobe and Workfusion. She has zealously shared her expertise with small businesses — including via Forbes Advisor and Fit Small Business — to help them compete for market share. She covers technologies pertaining to payroll and payment processing, online security, customer relationship management, accounting, human resources, marketing, project management, resource planning, customer data management and how small businesses can use process automation, AI and ML to more easily meet their goals. Alana has an MBA from Excelsior University.